3 things that you’ll learn in this post
- Using links to send content
- Various features of 'Generate Link'
- Launching campaigns on social media with links
How do you track the performance of every piece of content that you ship out?
It is as easy as flipping a coin.
You can create individual links to share content outside your organization.
Paperflite’s ‘Generate Link’ feature lets you create links for collections and individual assets in three different ways: Personalized Link, Anonymous Link and Links with UTM Parameters.
Let us look at how each of these features work.
How do you create a personalized link?
Personalized links are specific to individual prospects with whom you’d like to share your content with.
You can create personalized links for individual assets or Collections. To share a collection, simply click on the collection tile and choose ‘Generate Link’ option on the top right corner in the banner.
In order to generate a link for an asset, click on an asset and notice it next to the thumbnail of the asset. The option is encircled in the image below.
In the link for Personalized Link tab, enter the email id to whom you wish to send the collection/asset.
When you’ve entered the email id, the ‘Get Link’ button gets activated. Click on it to get your link.
Your personalized link is now ready – copy it to send it to your prospect.
You’re almost there. Paperflite gives you additional controls on how you want your prospect to engage with the content you share. You can choose to simply copy your link here or move to Advanced Settings for advanced controls.
In the ‘Advanced Settings’ panel, you have the option to allow your recipients to:
- Download the Collection.
- Re-share the Collection.
- Protect your content piece with a password (in which case, don’t forget to communicate the password to your recipients).
- Set an expiry date and time until when recipients can engage with your content (again, remember to intimate your recipients so they don’t miss it).
To share a specific asset, repeat steps 2 through 4 to get a copy of your personalized link.
How does the Anonymous Link work?
Anonymous Link is a quick-to-use feature that works in the same manner as a personalized link, but without the analytics. You can create an Anonymous Link for a Collection or an asset when don’t wish to track the analytics of your content piece.
How do you use links with UTM parameters?
Launching a social media campaign? Now, track how your content is faring across social media channels. Discover deeper content engagement metrics, than the ‘likes’ and ‘impressions’ that social media outlets give out.
When you’re ready to share your Collection/Asset for a campaign, click on ‘Generate Link.’ Choose the third option, ‘Executing a new campaign?’ field and enter your campaign tag.
Click on ‘Get Link.’
You will now be prompted to enter additional UTM parameters such as campaign source, campaign medium, campaign term and content for it.
Once you’ve entered the details, save it and remember to copy the link.
You’re now ready to send the link to your leads/customers.