In this post, let us understand how we measure conversational analytics in Paperflite.
Log in to the Paperflite app at https://app.paperflite.com. You will land on Paperflite’s homepage that has the left-hand menu-bar with all the features loaded in it.
While you’re on the homepage, you notice the five contacts with whom you’ve recently engaged.
Notice the open rate and click rate load up for every interaction that you’ve had with your contacts. These interactions could be for entire Collections or singular pieces of content. Sort it by either by ‘Created Date’ or ‘Last Activity’ recorded
In the above screenshot, based on the time spent across the three assets, we notice that the prospect has engaged on the second asset more than the other two.
What does that mean?
Simple. It means the second content piece is doing well and you can begin your next conversation keeping that in mind or share more of the same collateral to keep the prospect engaged all along the journey. Of course, it does not end there, but we’ve given you a few ways how you make sense of that data.
So far, we’ve just seen a glimpse of conversational analytics. There’s more to it though. Let us see how we can unearth even deeper analytics.
On your homepage, click on a recent conversation.
You can figure out the Open Rate, Click Rate and the Time Spent on the Collection/asset that you shared.
Open Rate is defined as the number of people who’ve opened it divided by the total number of recipients. In the screenshot above we note that out of the two recipients for this content piece, the Open Rate is 50%, which means only 1 out of the two have opened it. To know which of these prospects opened it, refer our post on Prospect-level analytics (insert hyperlink for the post).
Click Rate is defined as the number of people who’ve clicked it divided by the total number of recipients. In the above screenshot, out of the two recipients for this content piece, the Click Rate is 50%, which means only 1 out of the two have clicked on the asset.
Time spent is the total time spent by all recipients on the asset. In our example, the total time spent by all recipients is 9 minutes and 16 seconds.
Notice how every conversation is performing.
In the Recipients field, you can figure out when was the last time the asset viewed by the prospect. When you move further right notice the other icons that give out even more details.
Hover your cursor over the ‘Open Envelope’ icon to know when the asset was opened. The ‘hand’ icon tells you when was the last time the asset was clicked by the prospect. Hovering above the ‘Share’ icon tells you the number of times an asset has been re-shared and when was the last time it was re-shared by the prospect. How do you know with whom the content was re-shared? The answer lies in the next row – it has the identity of the person with whom it has been re-shared.
Let us move further down.
This analytics pane delves further deeper. You can learn how many times this asset has been viewed, the number of times it has been downloaded and the total time spent on it.
The graph on the right tells you the time spent on each page (in case the asset is a PDF document). In this case, we know the time spent on page #16 of the document was around 9 minutes. Hover around each tower of the graph to know the time spent on each page.