Reports are a single dashboard to look at your content performance and generate insights. Access to the Reports is provided to a few key administrators who are responsible for content strategies, budgets, their application in generating revenues, etc.
Typical profiles are Chief Marketing Officers, Sales Leadership, Chief Strategy Officers.
Log in to Paperflite at https://www.paperflite.com and look for ‘Reports’ in the left-hand menu bar.
The first panel you will see gives you a broad overview or a quick report of metrics within Paperflite. This is basically a summary of the more comprehensive reports available with a few important indicators for you to access quickly.
# of Assets: This shows the number of assets that have been uploaded to your Content Hub
Active Users: This is the total number of users that you had invited and are currently active.
# of Asset views (team): This shows the total number of views by you and your team across all assets uploaded in your Content Hub.
# of Conversations: This includes the total number of shares from Paperflite
# of Engaged Users: Out of the total conversations created (shares from Paperflite) this is the total number of end recipients that have engaged with the total shares.
For instance, out of the 13538 conversations created, 5737 end recipients have engaged with them.
# of Leads: This is the total number of leads that you acquire from email gating when you generate an anonymous or campaign link for sharing content.
# of Deals and Value of Sales: Once you’ve integrated your CRM with Paperflite, the total number of deals generated as well as the value of sales will be reflected here
The Reports feature produces engagement metrics across three important parameters at an organization-level: Content Discovery, Content Engagement, and Content Performance
You have the opportunity to summarize the reports further by using the filter option in terms of the time period as well as the entity which includes filtering specific to streams, collections, users, contacts, etc
Content Discovery metrics are mostly internal that tell you how your content was discovered by your team.
The content matrix gives you the ROI of your collateral based on how it is being consumed internally by your team. The assets are categorized on the basis of
Below Average Discovery
You can click on each of these to discover the specific assets which are not being discovered by your team or which have been discovered the most.
Then, there are other metrics that Paperflite measures and represents it in graphical format such as:
The number of asset views
The number of assets
Each of the above metrics can be viewed for a time period as chosen by the filtering done by you.
Besides, Paperflite also tracks metrics such as:
The most popular assets
The top users
The top user groups
Collections created and shared
Most searched queries
Most used tags
You have the ability to view more and download these analytics as well
Content engagement metrics are mostly external that tell you how your content was engaged by your prospects. It graphically shows the below metrics:
Average attention time
Number of unique viewers
Number of shares
Number of asset views
The below screenshot shows how some of the above metrics are measured and displayed to key management personnel.
Besides, Paperflite tracks the below metrics of your content engagement by prospects/customers:
Popular with your viewers
The top viewers
The top accounts
Your campaign performance
How content is shared
This gives you detailed analytics on the ROI of your content. Once you’ve integrated your CRM with Paperflite, you’ll be able to see how powerful your content is when it comes to closing deals.
You will see the following metrics:
# of interactions powered by your content
# of leads
# of deals
# of closed deals
Closed deal value
Top content that generates leads
Top content that closed deals
The ‘Reports’ feature is extremely useful in figuring out how your content is being used by your teams and external users. Use the feature to make your content strategy more impactful such that it resonates more with your target audience.