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What do I do if my emails are landing up in Spam?
What do I do if my emails are landing up in Spam?

Learn what to do when your emails land up in spam

Kajal avatar
Written by Kajal
Updated over a week ago

It goes without saying that email spam is a significant issue on the Internet, which is why email services have stepped up their efforts to combat spam.

The majority of emails that are flagged as spam are simply spam, which is why most Internet service providers (ISPs) and email services like Gmail, and Outlook have put up filters to automatically remove spam emails before they reach the inbox since people would get irritated if they had to manually sort through all of these emails.

However, if you make some common mistakes, your legitimate emails could also get swept up in these efforts to combat spam.

Here are some simple checks you can do by yourself to rule out the possibilities:


Send an email to anyone in your team who might have antivirus/Firewall blockers active that might block third-party application emails/links to check if your emails are ending up in spam.

2. Keywords:

Some spam filters are triggered by specific words in the subject line or the body of the email. Your email provider may have a built-in tool that checks your emails for spam trigger words before sending them. Some common spam trigger words are:

  • Amazing

  • Cancel at any time

  • Check or money order

  • Click here

  • Congratulations

  • Dear friend

  • For only ($)

  • Free or toll-free

  • Great offer

  • Guarantee

  • Increase sales

  • Order now

  • Promise you

  • Risk-free

  • Special promotion

  • This is not spam

  • Winner

  • Subscribe/Unsubscribe

3. Spam Score Test

A spam score test will evaluate your email and indicate what might have caused the email to end up in spam. Here is how you can manually test the score yourself:

  • Send an email to the address that it gives (from the email account where you’re having spam issues). If you’re having issues with a specific email, make sure to use the same text/images/links in your email.

  • Click the Then check your score button.

  • View the analysis.

4. Number of people facing the same issue on the account.

Are any of your colleagues facing this issue? If so, please reach out to us for further assistance.

5. Is your email warmed up enough?

By warmed up, we mean that it has been used extensively to send out emails to various domains. If it is a brand new email address, it requires to be warmed up by sending to various domains and getting a reply from them to ensure that it doesn’t get picked up as a spam email. This is a usual check when sending out marketing emails in bulk.

6. How many people did you send this to at once (To and CC)?

Sometimes the number of people we send it to counts as multiple emails sent from one inbox, so they can be marked as spam by anyone or lead to the spam folder.

7. Is the email sent with the Paperflite link or without?

Could you please share the same email without the Paperflite link/collection with someone within your organization and confirm if it is reaching the inbox as expected?

It’d be great if you could share the results with us for the above checks if your emails continue to land up in spam at

If you've got any more questions, reach out to us at the above support email.

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